A team of strong driven women whose combined knowledge and skills would help clients achieve real, authentic change in a rapidly evolving world.

Lai-Lyn Fong

Lyn is an avid practitioner of all things creative – from events and conferences, to the design and delivery of projects within a consultancy, she adds a flair of innovation and out-of-the-box thinking to enable the best outcomes to be generated. 

She accredits this to her years spent at Central St. Martins College of Art Design, UK, from which she graduated with an MA in Innovation Management and her internship with the Design Against Crime Centre. She obtained her early education in Malaysia, graduating with a BA in Language and Linguistics, majoring in the English language from Malaysia’s top university, University Malaya. 

She spent some time interning in Germany with the world’s largest and most popular German trade fair companies, namely, Deutsche Messe AG and Messe Duesseldorf GmbH. 

Her experience led to her current affiliation with Messe Worldwide Sdn Bhd. Her ability to convince stakeholders like SingEx Exhibitions Pte Ltd, HMFS China, and various other exhibition organisers to consider Malaysia and the region as an alternative location to stage world class exhibitions made a force to be reckoned with in the events and exhibitions business in the region.

Her dedication has led to the successful staging of world-class events and helped her extend her reach to countries outside Malaysia such as Myanmar, Vietnam, Brunei and Singapore. 

Some of her most recognizable clients include MATRADE, MITI, Top Glove, Supermax, MDEC, Vitrox, EDB Singapore, Enterprise Singapore, and ST Engineering, amongst others. 

Lyn has also embarked on a speaking career, a natural progression from her role in presenting large exhibitions and events to the world. She has delivered talks; spoken on, as well as moderated, panel discussions and acted as a master of ceremonies at several events, covering a variety of topics.

Sheila Singam

Sheila has an Honours degree in Mathematics and Chemistry and a Diploma in Education. She is a Trainer of Neuro Linguistic Programming and NLP Coaching certified by the American Board of Neuro Linguistic Programming and a Trainer of Time Line Therapy® Master Practitioner certified by the Time Line Therapy® Association. 

She holds a post-graduate Diploma in Innovation & Design Thinking issued jointly by MIT Sloan, Columbia Business School and Tuck School of Business and has a certificate in Story Telling from IDEO U and a Virtual LearnCaster certification.

She has experience in the fields of sales, training, facilitation, communications and consulting. She has been at different times a teacher, sales professional, journalist and training and communications consultant during the course of her 30-year career.  She honed her communication skills and garnered

knowledge on various industries during her 10-year stint as a journalist, during which she wrote for Malaysian publications including The Sun, The New Straits Times and The Edge.

Sheila left the media to  join a Malaysian public-listed business process outsourcing company  as Senior Training Consultant, where she developed a gamut of corporate training programmes incorporating NLP principles. She subsequently  moved to international professional development consultancy VIA Group, where she designed and conducted development programmes on leadership, coaching, communication, change management, motivation, media relations, team building, and a host of other areas related to the corporate sector. 

She set up Human Equation Sdn Bhd fourteen years ago, with the objective of helping corporations to maximise the potential of their workforce through a variety of innovative approaches. Sheila has been featured on talk shows on Astro and on BFM89.9, where she has a monthly series and is currently a columnist for The Star.

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