A trio of strong driven women whose combined knowledge and skills would help clients achieve real, authentic change in a rapidly evolving world.
Lyn is an avid practitioner of all things creative – from events and conferences, to the design and delivery of projects within a consultancy, she adds a flair of innovation and out-of-the-box thinking to enable the best outcomes to be generated.
She accredits this to her years spent at Central St. Martins College of Art Design, UK, from which she graduated with an MA in Innovation Management and her internship with the Design Against Crime Centre. She obtained her early education in Malaysia, graduating with a BA in Language and Linguistics, majoring in the English language from Malaysia’s top university, University Malaya.
She spent some time interning in Germany with the world’s largest and most popular German trade fair companies, namely, Deutsche Messe AG and Messe Duesseldorf GmbH.
Her experience led to her current affiliation with Messe Worldwide Sdn Bhd. Her ability to convince stakeholders like SingEx Exhibitions Pte Ltd, HMFS China, and various other exhibition organisers to consider Malaysia and the region as an alternative location to stage world class exhibitions made a force to be reckoned with in the events and exhibitions business in the region.
Her dedication has led to the successful staging of world-class events and helped her extend her reach to countries outside Malaysia such as Myanmar, Vietnam, Brunei and Singapore.
Some of her most recognizable clients include MATRADE, MITI, Top Glove, Supermax, MDEC, Vitrox, EDB Singapore, Enterprise Singapore, and ST Engineering, amongst others.
Lyn has also embarked on a speaking career, a natural progression from her role in presenting large exhibitions and events to the world. She has delivered talks; spoken on, as well as moderated, panel discussions and acted as a master of ceremonies at several events, covering a variety of topics.
Wan Alleena Abdullah
Having spent almost a decade in a leading multinational corporation, Alleena developed extensive hands-on, operational and strategic knowledge in the area of brand, marketing and sales management in retail and B2B markets. She worked on numerous international and local consumer retail, oil and gas, telco, luxury and start-up brands.
She is now an adjunct faculty at the Asian Business School Iclif Executive Education Center to accelerate positive change in the world of business. To further strengthen her skills in human communication and behaviour she is an NLP (Neuro-linguistic programming) and Time Line Therapy® Practitioner. Alleena is a HRDF (now HRD Corp) accredited trainer and a certified Virtual LearnCaster (VLC) arming her with cutting-edge skills to deliver training online.
After residing for more than 25 years in the Asia-Pacific and Europe, she received her Post Graduate Diploma in International Hotel and Tourism Management in the South of France and later an MBA with Cornell University in International Hospitality Management at ESSEC Business School of Paris.
Her social enterprise Yellow Tree Malaysia was set up with the intent of building strong brand and business foundations for micro-businesses and entrepreneurs, assisting under-served communities and developing heritage food initiatives, a purpose that she is passionate about.
Alleena was a Sous Chef and Director of Operations at an organic farm where she revisited her interest in hospitality and farming. She is an industry advisor and working committee at the Institute of Ethnic Studies (KITA) of the National University of Malaysia for sustainable food development and The Ulam School.
In her spare time, she is working towards preserving Malaysian cultural cuisine with culinary enthusiasts and creates digital content for her YouTube channel and social brand Bouncing Fig.
Sheila has an Honours degree in Mathematics and Chemistry and a Diploma in Education. She is a Trainer of Neuro Linguistic Programming and NLP Coaching certified by the American Board of Neuro Linguistic Programming and a Trainer of Time Line Therapy® Master Practitioner certified by the Time Line Therapy® Association.
She holds a post-graduate Diploma in Innovation & Design Thinking issued jointly by MIT Sloan, Columbia Business School and Tuck School of Business and has a certificate in Story Telling from IDEO U and a Virtual LearnCaster certification.
She has experience in the fields of sales, training, facilitation, communications and consulting. She has been at different times a teacher, sales professional, journalist and training and communications consultant during the course of her 30-year career. She honed her communication skills and garnered
knowledge on various industries during her 10-year stint as a journalist, during which she wrote for Malaysian publications including The Sun, The New Straits Times and The Edge.
Sheila left the media to join a Malaysian public-listed business process outsourcing company as Senior Training Consultant, where she developed a gamut of corporate training programmes incorporating NLP principles. She subsequently moved to international professional development consultancy VIA Group, where she designed and conducted development programmes on leadership, coaching, communication, change management, motivation, media relations, team building, and a host of other areas related to the corporate sector.
She set up Human Equation Sdn Bhd fourteen years ago, with the objective of helping corporations to maximise the potential of their workforce through a variety of innovative approaches. Sheila has been featured on talk shows on Astro and on BFM89.9, where she has a monthly series and is currently a columnist for The Star.
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